A prominent Chilean company in the convenience store sector, with annual sales exceeding USD 100 million, faced the challenge of significantly increasing its profitability in the short term.
In 12 weeks, the SummaPartners team conducted a thorough analysis that included market studies and field visits to both the client's stores and those of its competitors. We evaluated trends and consulted external experts to diagnose the current situation and identify opportunities for improvement in its business model.
Among the implemented strategies, the redesign of the value proposition stood out. This involved adjustments in brand positioning, exploring new opportunities in food service, optimizing pricing strategy, and diversifying the product mix and in-store distribution, adapting them to different formats defined according to market opportunities.
The company's transformation included a new organizational structure that brought immediate improvements. Our client not only adopted the recommended adjustments throughout its store network but also ensured that the new value proposition was effectively communicated to the market and its organization.
The result was eloquent: the company tripled its EBITDA over the course of 3 years. A tangible example of this success was the flagship store in Santiago, which, after implementing an innovative design and a customer-oriented product offering, has seen an increase in visitor flow.
This case confirms our commitment to delivering solutions that generate sustainable and tangible value for our clients.
If your company is considering rethinking its business model to reach its full potential, contact us.